Logix
A logistics company with a mission to facilitate Africa’s economic development.
Logix, a prominent fuel company in Gambia, is your trusted partner for reliable and sustainable energy solutions. With a commitment to excellence, Logix has been serving the local community for years, providing high-quality fuels and exceptional customer service.
What we did
Brand Concept
Visual Identity
Brand Guideline
Brand Assets
Overview
Logix a subsidiary of EMHoldings with a mission to facilitate African economic growth through logistics and harnessing the potential for intellect, creativity and mastery in African Youth. We mapped out articulated the brand story, values, primary target audience, archetype, personality, tone & voice.
We also developed the brand visual assets, including the logo and variations, colour palettes, motifs, icons, patterns, and a 48 page guidebook with application examples. We have also designed multiple assets including staff uniforms for the company.
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