Affinity
Affinity provides Africa-centered developmental solutions.
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What we did
Company Name
Tagline
Brand Concept
Visual Identity
Brand Guideline
Brand Visual Assets
Overview
Affinity is a development company that provides Africa-centered economic solutions. It was our first fully fledged brand strategy and identity development project and one which we are deeply proud of. We derived the company name Affinity from the African concept of Ubuntu which mirrors its foundational values.
We developed the brand tagline, extracted the values and articulated the brand story, personality, tone and voice. We also developed the company logo, color palette, typography, icons/illustrations and a comprehensive 40 page brand guideline. Affinity is currently building The Gambia’s first sustainable multi-story commercial building, The Hive.
